Brand Guidelines

Elevated Precision, Connected Innovation

Logo

The AminoCloud logo is the primary representation of our brand. It should always be displayed horizontally with the emblem to the left of the wordmark. Never display the logo vertically or rearrange its elements.

Primary Logo

The primary logo should be used in most situations on light backgrounds. It reflects the brand's full identity and should appear in prominent placements.

Secondary Logo

The secondary logo maintains the same design but is presented in white for use on dark or colored backgrounds.

Tertiary Logo

The tertiary logo provides additional flexibility for use on lighter blue backgrounds while maintaining brand consistency.

Emblem

The emblem can be used independently in contexts where space is limited, such as app icons, favicons, or social media profiles. Here are the three color variations.

Primary

Secondary

Tertiary

Clear Space

The logo clear space is defined as one-quarter (1/4) of the logo's total height. This area must remain free of any text, graphics, or other visual elements to ensure the logo maintains its visual impact and legibility across all applications.

1/4 height

Logo Misuse

To maintain brand integrity, please avoid the following when using the AminoCloud logo.

Do not display vertically

Always use horizontal orientation

Do not stretch or distort

Maintain original proportions

Do not change colors

Use only approved color variations

Do not add effects

No shadows, gradients, or outlines

Do not place on busy backgrounds

Ensure adequate contrast

Do not rearrange elements

Keep emblem left of wordmark

Colors

Our color palette reflects the precision and innovation of laboratory science. Click any swatch to copy its value. Tap the format label to cycle between HEX, RGB, and HSL.

Primary Colors

White

#FFFFFF

Primary Blue

#288DD3

Tertiary Blue

#5DB4EA

Secondary Colors

Cloud

#EDEFF7

Smoke

#D3D6E0

Steel

#BCBFCC

Space

#9DA2B3

Graphite

#6E7180

Arsenic

#40424D

Phantom

#1E1E24

Black

#000000

Typography

Manrope is our primary typeface. This font represents the brand's primary typography and should be used across all communications to ensure a consistent and professional visual identity.